45 - Mars Petcare invests in Loiret and Bas-Rhin

In a dynamic and resilient petfood (pet food) market, which represents 4.6 billion euros and on the occasion of the 2023 edition of the Choose France Summit, Romain Dumas, CEO of Mars Petcare and Food France made update on the group's investments on national territory. Flagship announcement, an investment of 13 million euros is planned for the two Mars Petcare production units (10 M€ in Saint-Denis-de-l'Hôtel in Loiret and 3 M€ in Ernolsheim in Bas-Rhin) . In Saint-Denis-de-l'Hôtel, this envelope is in addition to the €87 million deployed in 2022. An overall investment of €100 million in two years on this site, which is celebrating its 50th birthday this year. The petfood industry, which represents 4.6 billion euros in France (all channels combined), has shown strong growth for more than 10 years, driven by the increase in the animal population (23 million animals or +1.6% vs 2018), then by the growing interest of French people in the health and pleasure of their companion. Mars Petcare is the second player in this market with 25% of value sales and a turnover of 830 million euros in 2022 in hyper and supermarkets, hard discount, e-commerce and specialized stores.

Photo: GN-06-bis-mars

https://www.processalimentaire.com/vie-des-iaa/mars-petcare-investit-a-saint-denis-de-l-hotel-45